See what you should read to excel in business. Read to Lead….
Books have been the idea generator for both personal and professional needs for years! Nothing takes the place of doing in the real world, and there are key books that every entrepreneur should have in their library. This article is for those who want to lead in Life! Let’s take a look at five must-have business books which I highly recommend to all.
1. How to Win Friends & Influence People by Dale Carnegie
The business tycoon of all time, Warren Buffett took the course “How to win friends and influence people” when he was just 20 years old and to this day he follows its lessons. No one can go wrong with one of the bestselling self-help books that had influenced many such successful people!
Business is about people and how you deal with them. This book shows you how making a lasting relationship in corporate and personal life. With technologies growing at a fast pace, this book gives you an insight on the most important aspect of business success- people! Carnegie reminds us how to bring out what you desire when you deal with relationships.
Watch out for How to change people without giving offense or arousing resentment and the seven rules for making your home life happier.
2. Think & Grow Rich by Napoleon Hill
Originally published in 1937, this is one of the all-time self-help classics and a must read for investors and entrepreneurial types. Think and Grow Rich by Napoleon Hill examines the psychological power of thought and the brain in the process of furthering your career for both monetary and personal satisfaction. This one book is all time favorite of successful people like Warren Buffet, Bill Gates, Richard Branson, Mark Zuckerberg and many more.
As you move from one page to the next, the inspiring stories of Henry Ford, Andrew Carnegie and Thomas Edison shapes us to have the persistent business mindset. Richard Branson said, “Tough times are inevitable in business as well as in life. But, how you compose yourself during those times defines your spirit and will define your future.” It’s Hill that reminds us how to get anything we desire in business with the right mindset. Make sure to go through “Desire- The turning point of achievement”
3. The Ultimate Sales Letter by Dan S. Kennedy
This book is the encyclopedia for writing copy that will nail the sale. An email to potential buyers, conversation with a customer or calls to clients and prospects, influencing is critical to sell. When words are used in the right manner, there are tremendous opportunities ahead. Dan Kennedy lays out the strategies for using words that sell. He is one of the most popular and highest paid direct-response copywriter in the country. Going through the pages of this book, you will learn why some copies work and others don’t. Watch out for the formulas, case studies, examples and resources for presenting a letter that guarantees sales.
4. Never Eat Alone by Keith Ferrazzi
Keith Ferrazzi, shows us how to build solid relationships that adds value to your personal and professional life. Never Eat Alone is a self-help book that can take you to success with handy tricks for connecting with the right people. What I really love about this book is, it taught me to keep in check the balance of guiding others without expecting any return.
The chapter, “Connecting with Connectors‘, helps you speed up finding and establishing the right connections for success. Smile At Others, Unfold Your Arms, Relax, Lean In, Shake Hands, and so on. You get to learn the simple acts for building deep relationships that take you to the right direction.
5. The Ultimate Sales Machine by Chet Holmes
For those of you who want to build a business with precision, without leaving anything to chance, this is the ultimate resource. All the necessary steps for starting and maintaining a business is compiled in one book. Something which I’ve put into action for myself from this book, is showing up at a tradeshow with a theme. Holmes gives us practical ideas to build a strong relation with employees, customers and prospects. Over his thirty-year career at the top of the sales and marketing fields, Chet Holmes has worked like a machine himself to boil down all you’ll ever need to know into 12 skill areas that make you a master. And to make your life easy, he has divided the book into 12 chapters, each focusing on the skill you need to master. “Chet Holmes is one of the greatest teachers of marketing, sales and business success in the world today. This incredible book will supercharge results in every part of your business.”~Brian Tracy.
Be sure to check out the chapter, Sales Skills: The deeper you go, the more you will sell.