Learn from the experts, the tips for doing presentation follow up, effectively.
You have given your best for the presentation and you are keen to know the feedback. Although it’s mostly seen to do follow up through email, newsletters and other social media, nothing trumps a direct conversation with a smart, friendly person conducting the call.
Now, to help you with the script of this follow up conversation, I am including a few templates that I personally found effective. You should thank me for helping you save dollars for a copywriter 😉 A sales script writer would have easily charged you more than $5,000.
- Thank you for showing up for Dave’s presentation. We appreciate your interest throughout. Would you take a moment to share your thoughts about the presentation?
This is a smart way to initiate a conversation. It gives an impression of a survey call instead of a sales call. This question transforms the potential customer to step into the buying stage.
2. What were the key points you found interesting or beneficial from the presentation?
Asking this question encourages the person to give a positive response. The listener will think about the situation which he found useful from the presentation and creates a positive feedback. A chance to lead to sales close!
3. We like to work with people who are working on something important. What are you currently working on? How is your business impacting the life of others? Let us know why your business is relevant to the community.
Instead of creating a sales conversation, this question focuses on the listener’s business. This promotes one on one conversation and it allows them to sell their product instead of highlighting our business. Showing them, we are interested in their business creates a good rapport to continue the conversation.
4. Every business has a “Why” to it! What is your “biggest reason” for being in business? What is your business vision?
Asking this will create an impression that we are not here to sell and want to help them build a great business legacy. This question also helps the listener to think bigger.
5. What is your greatest business challenge?
This is a crucial question where you can either introduce your product as a solution or ask more questions like “what is that challenge costing you?”. Here the listener mentions their pain points and you get a chance to provide them with a solution.
These 5 follow-up questions can be used for people who haven’t yet purchased your product/services. As the telemarketing calls don’t get any positive response, following up with the audience who came for your presentation is a great way to make more sales. Extra effort at this point of time can result in closing more sales. Remember, Conventional methods don’t work anymore!