“Storytelling is the most powerful way to put ideas into the world today” ~ Robert Mckee
Since cavemen painted on walls, storytelling has been a fundamental form of communication. Even today, the impact of stories of humankind is tremendous. We use stories in our daily lives to persuade, inspire, enlighten and also to create emotions in others.
Storytelling not only keeps the audience attention, but also have them connect and engage with your ideas. In marketing and sales, the emotional storytelling is getting all the attention as it grabs and keeps the attention of your target audience.
Now, what does the story really mean in Sales/Marketing Presentation?
It’s definitely not Cinderella and the prince type of stories. What I mean exactly with storytelling is an event that occurs during a customer’s experience that creates an emotion. Mostly.. A positive emotion!
To help you with including emotions in your “often-termed as boring presentation”, I have listed below a few of my favourite tips…
Nobody wants to listen to bragging. Tell stories that are real and genuine. Human beings are solution seekers and love hearing stories of how certain problems get solved. Include case studies in your presentation to make it credible.
Create characters your audience will remember
Your presentation must include characters that are reliable. There are hundreds of other products to help the customers and your presentation must showcase how you are unique from the rest. Characters in your storyline must do just that!
Hit the emotional quotient
Storytelling itself triggers emotions. Tell stories in a way it evokes feelings. Do not use emotional scenarios just for the sake of hitting it, for customers will see right through you. Make sure to make it real.
Tell your customers’ success stories
Your customers are the hero of your stories. Let them tell how your product/brand helped to solve their struggle (pain point). Including customer success reviews adds credibility and people trust such brands. Remember, every customer story must contain a desire, struggle, action and a victory.
So the next time you want to grab the attention of your clients, combine a catchy story in your case studies, add reviews and make your product stay in the mind of your target audience for years!
To witness these strategies LIVE, be sure to visit http://www.AmplifyExperience.com